Modeling competitive positions of restaurant enterprises in Dnipropetrovsk region using a graph-analytical method

Abstract

The article evaluates the competitive state and identifies development opportunities for restaurant enterprises in the Dnipropetrovsk region using modern methodological tools. The main objective of this article is to determine the competitiveness and development directions of the potential of restaurant enterprises by modeling their market positions using a graph-analytical method. Using the graph-analytical method, the paper identifies the characteristics of the current state and development dynamics of the potential of the studied enterprises based on evaluative parameters of competitiveness. The content of the calculation operations of the process of creating graph-analytical models for assessing the competitive positions of restaurant establishments is characterized, including: determining the evaluative indicators of the competitive potential of the enterprise and establishing their optimal value; normalizing and ranking the indicators according to criterion features taking into account the evaluative coefficient; calculating the vector length by summing up the enterprise’s positions established for each criterion indicator; constructing a potential polyhedron (competitive position assessment model) of the establishment considering the obtained vector length and determining the rating assessment of the competitive position of the enterprises. By modeling the business positions of the studied restaurants using the graph-analytical method, their average rating assessments and potential development zones were identified. Based on the results of modeling the competitive positions of restaurant enterprises in the Dnipropetrovsk region using the graphanalytical method, the competitiveness level and development potential of the restaurants “Kvitan”, “Silver”, “Magnum”, “Oasis” were established, as well as the directions and methods to improve their rating. It was determined that the “Kvitan” restaurant has the lowest rating assessment, creating a large development zone in areas such as improving the atmosphere, enhancing the interior, increasing the quality of services, the level of comfort, and staff qualifications. Modeling the development of business processes in a changing market environment based on the graph-analytical method allows tracking the dynamics of the criterion parameters of restaurant enterprises and timely adjusting their activities to strengthen their competitive positions.