Факультет економіки, бізнесу та міжнародних відносинhttp://biblio.umsf.dp.ua/xmlui/handle/123456789/412026-04-18T13:47:24Z2026-04-18T13:47:24ZМетодичний практикум «Навчальна автономія» для студентів економічних спеціальностей ступеня вищої освіти «Бакалавр» для проведення позааудиторних занять, самостійної роботи та кураторської годиниЧижикова, І. В.http://biblio.umsf.dp.ua/xmlui/handle/123456789/82682025-12-08T08:10:18Z2025-12-08T00:00:00ZМетодичний практикум «Навчальна автономія» для студентів економічних спеціальностей ступеня вищої освіти «Бакалавр» для проведення позааудиторних занять, самостійної роботи та кураторської години
Чижикова, І. В.
2025-12-08T00:00:00ZКрос-культурна комунікація : навчальний посібник за темамиТокарєва, А.Чижикова, І.Голяк, В.http://biblio.umsf.dp.ua/xmlui/handle/123456789/82672025-12-08T07:59:56Z2025-12-08T00:00:00ZКрос-культурна комунікація : навчальний посібник за темами
Токарєва, А.; Чижикова, І.; Голяк, В.
2025-12-08T00:00:00ZAssessment of external determinatives affecting the formation and financing of marketing strategies in the field of information technologyMishchenko, D.Molnar, O.Pavlova, O.Poltavska, O.Bosak, A.Buletsa, N.http://biblio.umsf.dp.ua/xmlui/handle/123456789/74102025-03-05T08:53:48Z2025-03-05T00:00:00ZAssessment of external determinatives affecting the formation and financing of marketing strategies in the field of information technology
Mishchenko, D.; Molnar, O.; Pavlova, O.; Poltavska, O.; Bosak, A.; Buletsa, N.
The purpose of this article is to substantiate the key determinants of the external environment,
which significantly affect the formation and financing of modern marketing
strategies in the field of information technology. The study analyzes the system of financing
marketing strategies in the field of information technology in Ukraine. According
to the results of the literature review, the synergistic effect of the influence of determinants
on the policy of formation and financing of marketing strategies in the field of
information technology is identified. For this purpose, the method of economic analysis
was used to assess the strength of the relationship between different determinants, the
synergetic method, which revealed a possible group effect on the formation and financing
of marketing strategies. In addition, the method of multiple regression analysis was
used to reflect the influence of factors on the level of financing of marketing strategies
in the field of information technology. The innovativeness of the obtained results is
disclosed through the developed scientific approach to assessing the relationship of certain
determinants in the field of formation and financing of modern marketing strategies
in the field of information technology by identifying the common effect of influence. The
results of the study substantiate the fact that martial law has a negative impact on the
formation and financing of modern marketing strategies in the field of information technology.
The results of the calculations showed that the development of information
technology is explained by significant changes in the external environment. The study
has limitations in the form of taking into account only the field of information technology
and not taking into account other factors that also indirectly have an impact. Prospects
for further research will be aimed at studying the determinants of the post-war period.
2025-03-05T00:00:00ZSystemic features of innovation development in the USAPolyakov, M.Khanin, I.Shevchenko, G.Bilozubenko, V.Korneyev, M.http://biblio.umsf.dp.ua/xmlui/handle/123456789/74052025-03-04T14:12:00Z2025-03-04T00:00:00ZSystemic features of innovation development in the USA
Polyakov, M.; Khanin, I.; Shevchenko, G.; Bilozubenko, V.; Korneyev, M.
Due to the importance of innovations as a factor for economic growth and competitiveness,
ensuring their sustainable development is a universal task for the country. The
most intense race for innovation is observed among countries striving for global dominance.
This article is dedicated to the study of the specific features of innovation development
in the United States, where innovative potential has become one of the cornerstones
of their economic strategy and a key driver of their success. The United States
has significant distinctions from other countries in terms of culture, institutions, economic
organizations, economic regulation, etc., which together create the basic conditions
for innovation and require consideration. The focus on innovation development in
the United States is driven by intensified competition with other global players, particularly
from China.
The main goal of the research is to summarize and characterize the systemic features
of innovation development in the United States, as well as to identify the key factors
intensifying innovation productivity in the country.
The study of the systemic features of innovation development in the United States covered
the analysis of 1) civilizational factors; 2) institutional system; 3) economic system;
4) innovation system; 5) state innovation policy. The main factors intensifying innovation
productivity in the United States were identified as the combination of entrepreneurial
and large-scale capitalism, venture capital investment, and territorial agglomerations
of innovative structures. The need to consider the peculiarities of innovation generation
in the military sector, universities, and non-profit organizations has been justified.
The strength of the United States innovation system has been statistically demonstrated,
however, the increasing competition in science and innovation from China has
been confirmed. This has led to the intensification and change in the type of state
innovation policy in the United States, with a focus on targeted support for innovation
in industry in the context of the green transition.
2025-03-04T00:00:00Z